Hospitality Leaders with Purpose & Direction
People & Culture
At Bellstar, we put people first as they are the largest and most important asset in any hospitality organization. Our robust and diverse portfolio attracts the highest level of talent and keeps our employees engaged through progressive growth opportunities. Our human resources professionals facilitate all the needs of our workforce, including comprehensive training, benefits programs, payroll management, performance management, and guiding our people-first culture.
Want to maximize your workforce?
Operations
At the heart of our operational success is a management methodology that employs a continuous improvement model and ensures our employees are consistently delivering exceptional guest experiences. Tools within our quality assurance include industry benchmarks, reputation analysis, hospitality best practices, standard operating procedures as well as technology solutions focused around operational efficiency.
Want to Maximize Your Operations?
Food & Beverage
A key ingredient to any full service or lifestyle property is an innovative food and beverage program. From restaurants and bars to catering operations, our culinary professionals craft a comprehensive plan for each property, with full concept and brand development, and complete marketing support. By managing key variables such as leveraged procurement, effective cost controls, and thorough staff training, we ensure profitability. Most importantly, our F&B outlets become distinctive social hubs for any property, offering delicious and inventive fare, and providing value to guests and the local community alike.
Want to maximize your food & beverage operations?
Accounting
With a wealth of hospitality-specific finance experience we are able to bring necessary context to financial reporting, produce reliable budgeting and forecasting, and enforce a cash management discipline. Our expert accounting team has experience in handling individual and multi-unit entities.
Want To Maximize Your Accounting?
Marketing
Our hotels enjoy the benefits of an in-house full-service digital and marketing agency, specializing in marketing restaurants and hotels. Featuring experts in the digital space, advertising, branding, repositioning, promotions, and public relations, our team handles the full complement of marketing for hotels in every segment. Our marketing leaders create data-driven strategic plans, while branding and digital experts deliver high-converting online experiences that lead to increased direct bookings at lower per acquisition costs.
Want to maximize your marketing?
Sales
Our group and wholesale specialists align with our revenue management team in order to capture only the most profitable room and catering business. Our automated sales platform simplifies negotiated sales and integrates leads directly from multiple online sources including our websites. Marketing resources are also aligned to further develop new leads and our parent company’s sales referral program expands your property’s sales network to include sellers in over 1,400 hotels worldwide.
Want to maximize your sales?
Canadian Call Centre
For non-branded hotels, Bellstar offers a Canadian-based 24/7/365 inbound reservation partner. Our experience in resort management in particular, has shown that half of reservations continue to be made through direct channels and require extensive knowledge of both the destination and the property being sold. As such, our reservations staff are committed to ongoing property and destination training, leading to strong conversion rates. With minimal turnover, and dedicated staff, our partner becomes a valuable extension of the property sales team. Our central reservations allows front desk staff to focus on the guests, driving increased guest satisfaction and overall labour efficiency.
Want to maximize your reservations?
Revenue Management
Unlock the data and you unlock unrealized revenues. Our revenue management team provides strategic proactive solutions. Their insights provide a better understanding of the current business needs. Bellstar’s advanced analytics help predict occupancy patterns, optimize inventory, and manage pricing and distribution channels. These programs help each individual hotel to shape business plans, stimulate demand, and maximize revenues through dynamic pricing strategies as property occupancies fluctuate through seasonal and economic variations.
